ShortList runs bespoke interactive Spider-Man cover wrap

ShortList, the free men's weekly magazine, is running a bespoke cover wrap that will allow readers to feel Spider-Man's superhero outfit.

ShortList: cover wrap and front page of this week's issue
ShortList: cover wrap and front page of this week's issue

ShortList Media, the publisher of ShortList, has teamed up with Manning Gottlieb OMD and Sony Pictures to create the cover wrap.

ShortList has published a number of cover wraps in the past, but this marks the first time it has published such an interactive one. ShortList Media described the cover wrap as a "latticed, leather-effect, glossy cover wrap."

The cover feature of this week’s ShortList is given over to the film, 'The Amazing Spider-Man',  and includes exclusive interviews with its lead stars Andrew Garfield and Emma Stone.

As part of the commercial tie-up, there is interactive activity and further exclusive content on the www.shortlist.com website, which includes a Spider-Man homepage takeover.

According to the Audit Bureau of Circulations (ABCs), ShortList reported a distribution of 526,369  between July 1 2011 and December 31 2011.

This week's issue of the magazine will be available from this evening outside selected London underground stations, and nationwide across 10 cities in total.

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