BDH/TBWA was selected for its Carex, Original Source and Brother work; MCBD was chosen for the Met Police's Trident work, the Government's Direct Payments scheme and for Waitrose.
The full-service agency BJL Group was shortlisted twice, for Aqua Optima, the water filter-maker, and Pilkington Activ self-cleaning windows.
There were 18 shortlisted entries from 15 agencies, whittled down from a list of 42. Media Planning Group won a nomination for Magners; Vizeum and VCCP received one for the launch of Coke Zero, and MediaCom was listed for its Frame Agency work for Subway Stores.
The other shortlisted agencies are 4 Creative for E4's Skins; The Leith Agency for the Scottish Executive; The Union Advertising Agency also for the Scottish Executive; The Bridge for Erskine, the charity for ex-servicemen and women; and Mortimer Whitaker O'Sullivan for its Ryvita Minis work.
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