Road safety body Think! spray-painted some unsuspecting farmyard animals with safety messages in a bid to make drivers more aware of potential dangers.
60% of all fatalities occur on country roads, according to Think! which has partnered with a farmer in Bedfordshire to spray paint sheep with road safety messages.
The concept is to make drivers consider the sharp bends and blind bends that hide unexpected hazards
Brand: Think!
Agency: AMV BBDO
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