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Cat owners know their feline friends have a range of weapons at their paws to turn on the charm.

Sheba brings out the humorous dynamic between pet owners and the cats that know how to get what they want in the Mars Petcare brand’s new "Karaoke cat" campaign. The first ad shows a hungry cat giving a penetrating stare to the tune of Hungry Eyes. It will air in the UK on TV and Facebook for eight weeks. The work was created by Nicholas Hulley and Nadja Lossgott and directed by Guy Shelmerdine through Smuggler.