Sharwood's has launched three products to coincide with this year's Chinese New Year, under the new 'Oriental Essentials' label.
Wok Soy, Wok Oil and Thai Chilli Sauce will be supported by the £5m 'stirring stuff' national TV campaign.
According to Sharwood's, Chinese New Year accounts for 19% of annual Oriental sales and entices a further 1.2 million households to buy ambient Oriental products.
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