The predominantly online company, which targets 25- to 40-year-olds, is positioned as an inexpensive, yet "non-tacky", sex brand to rival Agent Provocateur, but "at Ann Summers prices".
It uses hosts to run home-sales parties and has secured distribution within ten independent retailers for products including vodka, leather cuffs and shag pile rugs.
Ooshka founder Paul von Bergen said he was also in negotiations with a wine company to use the host parties as a sampling opportunity.
Following the TV show on January 22, Ooshka will launch a campaign to build brand awareness using 50,000 stickers and 150,000 postcards distributed in UK cities.
These carry addresses such as www.screwcelibacy.com to direct people to its main web site, www.ooshka.co.uk.
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