Seven Squared contract is Ace

Magazines

John Reynolds

December 09, 2008

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Seven Squared contract is Ace

LONDON - Seven Squared has won the contract to publish Ace, the magazine for the Lawn Tennis Association (LTA), which it will relaunch next year.

Ace: Seven Squared has won contract to publish the tennis title

The customer publisher takes over the deal from Advantage Publishing, following a competitive pitch.

Advantage Publishing held the contract for two years.

Ace is a bimonthly magazine, priced at £3.50. The first Seven Squared edition will hit news-stands on 15 January.
It will also be available by subscription through British Tennis Membership, the 200,000 membership scheme operated by the LTA. It will rely on both cover price and ad revenue.

The new title is expected to carry 100 pages and will include interviews, in-depth features, coaching advice and reviews of the latest tennis equipment.

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