Setanta Sports is in talks with publishers about launching a customer magazine aimed at building consumer loyalty to the brand.
The pay-TV channel denied that plans to develop a magazine are underway, but acknowledged it has had talks with contract publishers about a magazine as an option.
A spokesman for Setanta said publishers had contacted them with the idea of a customer magazine, but added that it had too much on at the moment.
"There have been no substantive meetings with publishers," he said, but added: "There are meetings in the diary with publishers who are interested in doing this."
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