Setanta Sports goes to Feather Brooksbank

Feather Brooksbank has won the £1m media planning and buying brief for Irish TV broadcaster Setanta Sports from incumbent MediaCom.

As part of the brief, which also includes online, the regional agency will drive subscriptions to the sports broadcasting service.
Robert Robinson, marketing director at Setanta Sports, said: "Feather Brooksbank showed great insight into our brand and a real understanding of our target audiences. We have ambitious plans for growth both in terms of coverage and subscriber numbers, and have found a partner who we believe will help us to deliver these."
Clive Backler, account director at Feather Brooksbank, added: "We are obviously delighted with this win at such an exciting time for Setanta Sports.  We are especially pleased to have secured both the offline and online activity to ensure a fully integrated approach."
Setanta Sports is available on NTL and Sky platforms and covers the Scottish Premier League, European football, rugby, racing and American sports.
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