Setanta goes online with Tiscali

LONDON - Tiscali has beefed up its online TV offering by striking a deal with sports broadcaster Setanta.

Setanta is making its Setanta by Broadband product available via Tiscali’s UK portal, which claims 6.8million unique users a month.

Customers will be charged £7.99 a month to gain access to Setanta Sports 1, Setanta Sports 2 and Setanta Golf through Tiscali.co.uk.

Setanta’s sports coverage includes live Premier League and Scottish Premier League matches as well as Magners League Rugby and US PGA Tour Golf.

The partnership forms part of Setanta’s strategy to distribute sports content on as many channels as possible. The broadcaster has been busy striking deals with TV providers such as Tiscali TV and Virgin Media, as well as attempting to roll out Setanta by Broadband as widely as possible.

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