Sense working with Ryvita on 'Crunch Cafe' campaign

Sense kicked off its year-long Ryvita Crunch Café campaign at Henley Regatta from 30 June to 4 July.

Ryvita's 'Crunch Cafe' at the Henley Regatta
Ryvita's 'Crunch Cafe' at the Henley Regatta
The Crunch Café is a nationwide campaign that will visit outdoor events throughout the year. Sense is working alongside agencies Grey and Soup and PR firm Wildcard on the activity.

The 16sqm stand features a deli counter, allowing visitors to choose from a wide range of toppings to be added to Ryvita crisp or cracker bread, and the samples are then distributed via a sushi-style conveyor belt.

Sense will also provide benches and picnic blankets for visitors to sit on while eating the samples.

Visitors will be handed a leaflet with tear-off recipes and a chance to enter a competition to win lunch at a top restaurant.

To leave a comment and let us know your thoughts.
Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now