The experience will visit six major shopping centres over the coming months, including Intu Derby (28-31 August), Bluewater shopping centre in Kent (4-7 September), the Arndale Centre in Manchester (11-14 September), Intu Eldon Square in Newcastle (18-21 September) and St David's, Cardiff (25-28 September). It has already visited Thecentre:mk in Milton Keynes on 21-24 August.
Palmolive will be asking the nation for their favourite variant from the Naturals range, with the experience aiming to ‘wrap' consumers in a 'World of Nature' using immersive shower head-style pods.
The pods will bring to life a natural world inspired by each ingredient, complimented by the aroma of the respective variant. After exploring the range, consumers will be asked to vote for their favourite variant for a chance to win a choice of holidays inspired by the range, including locations such as Madagascar, the US, Barbados and Australia.
Sally Banks, group account director at Sense, said: "We are delighted to be working with Colgate-Palmolive again this year and have relished the challenge of bringing to life the Palmolive Naturals range in a manner which is disruptive, memorable and will re-invigorate the Palmolive brand for consumers."
Vince Bennici, brand manager at Colgate-Palmolive, added: "Sense has exceeded our expectations with this unique and immersive experience that allows our consumers – both existing and prospective – to engage with the ingredients and fragrances of our Naturals range in an unexpected and exciting way."
Sense has been working with DHB Group on the creation of the experiential stand.
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