The 20-plus-strong panel includes Lloyds Banking Group managing director for brands and marketing Catherine Kehoe; Sainsbury’s marketing director Mark Given; Audi marketing director Benjamin Braun; Vodafone brand director Bilge Cifti; Disney chief marketing officer Anna Hill; Transport for London customer director Chris Macleod; and British Gas marketing director Margaret Jobling.
Additional judges for the awards, which are chaired this year by Unilever executive vice-president of global marketing Aline Santos, will be announced in the coming weeks.
Now in its fourth year, the expanded awards have a total of 29 categories under the overarching headings of Communications Excellence; Creative and Content Excellence; Building Businesses and Brands; Amazing People and Teams; and Tech, Innovation and Data-driven Excellence.
New categories include PR New Thinking Excellence; Branding through Influence; Building Diverse Teams; AR and VR Excellence; and Brand Safety.
The award categories are a move away from the traditional vertical format of channel-specific or sector-specific awards schemes. Instead they focus on themes or issues reflective of today’s marketing industry.
The deadline to enter the awards is 25 May.
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