Apart from Selfridges, the pair brings experience working with brands including Nike, Lane Crawford, Mary Katrantzou and Louis Vuitton, as well as designers and celebrities Karl Lagerfeld and Victoria Beckham, to the agency.
Donegan-Brown told Event: "We felt that the events industry was quite stagnant…and that now was the right time to bring our ideas forward.
"We aspire to grow organically and work with partners across the events industry. It is not about competing but collaborating with others."
The agency specialises in the areas of creative production, live events and communications.
"Our focus will be around live experiences such as awards ceremonies, fashion shows and performances," he said.
Donegan-Brown added the pair is currently in talks with a number of different brands. "We’ve been contacted to do very exclusive fashion shows as well as things with emerging brands.
"We are in conversations with high street brands, department stores and media companies," he added.
Given the agency’s small size, the pair shares the roles equally. "At the moment we are a dynamic duo, it is very much a partnership," Donegan-Brown said.
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