No matter how full the inbox, how packed the diary or how big the workload, I see this as a worthwhile investment.
It enables me to explain what we are doing, why, and how my colleagues can get involved. It also gives them the opportunity to ask questions and provide feedback. This makes it much easier to get buy-in to any changes or initiatives and support where needed. Ultimately, it gets everyone to take ownership for delivering our activities.
Speaking to frontline sales colleagues provides a benchmark of how they are feeling, what concerns they may have, and whether our communications and initiatives are fully understood and working. As they are close to local competitor activity they are also ideally placed to provide me with this information; as well as being able to give me direct input on what our customers are feeding back, both the good and the bad.
Nothing makes me happier than seeing everyone excited by our innovations and initiatives, which makes it much easier to get our customers engaged.
Celia Pronto, marketing and ecommerce director, Ford Retail Group