My secret work weapon is my dyslexia – and it really is a secret, because I've never told anybody before.
The first reason it's my secret weapon is that, if you have dyslexia, you have to learn rules for reading, and that teaches you to always look for the rules.
There are rules in marketing, despite what creatives in agencies tell you. This is clear if you read The 22 Immutable Laws of Marketing by Al Ries and Jack Trout, and Confessions of an Advertising Man by David Ogilvy.
The second is that it makes you read things properly, and in marketing that's not just books, papers and documents, but also contact reports, scripts and briefs. You really know the value of every single word in every single document, and if marketing is anything, it's words and ideas accurately articulated.
The third thing it does is make you work harder; you have to, to keep up with everything else. And the reality is, the harder you work, the luckier you will be.