The show will feature artists including Foals, Ellie Goulding, The Drums, Tinchy Stryder, Amy MacDonald, Bombay Bicycle Club and Robyn, who will be filmed in the famous Metropolis Studios in London.
The deal for the advertiser-backed show was brokered by WPP agency MediaCom.
As part of the recording, the artists will also perform one of their favourite cover versions.
Each programme focuses on different musician as they go through the recording process with some of their biggest songs.
With each artist then producing their own sleeve artwork, the programme shows the acetate heading to the pressing plant and, in just three hours. Decisions about what the artists and their record company will do with the pressings are yet to be made.
However, 10,000 copies of one track, selected by the artist, will be made available as a free download from www.club-SEAT.co.uk.
Ellie Goulding, whose set is the first to air on Wednesday, said: "You've only got one chance and it’s there forever. It's in the moment so I think it will be good."
Seat has partnered with Universal Music to bring the show concept to life.
Steve Robertson, head of marketing at Seat UK, said: "This brilliant new programme will allow us to further strengthen our growing association with music.
"Following the exceptional success of our sponsorship activities at the recent Reading and Leeds Festivals, the launch of On Track with Seat clearly signposts the development of a growing strand of our marketing activity."
The deal for the advertiser-backed show was brokered by WPP agency MediaCom.
As part of the recording, the artists will also perform one of their favourite cover versions.
Each programme focuses on different musician as they go through the recording process with some of their biggest songs.
With each artist then producing their own sleeve artwork, the programme shows the acetate heading to the pressing plant and, in just three hours. Decisions about what the artists and their record company will do with the pressings are yet to be made.
However, 10,000 copies of one track, selected by the artist, will be made available as a free download from www.club-SEAT.co.uk.
Ellie Goulding, whose set is the first to air on Wednesday, said: "You've only got one chance and it’s there forever. It's in the moment so I think it will be good."
Seat has partnered with Universal Music to bring the show concept to life.
Steve Robertson, head of marketing at Seat UK, said: "This brilliant new programme will allow us to further strengthen our growing association with music.
"Following the exceptional success of our sponsorship activities at the recent Reading and Leeds Festivals, the launch of On Track with Seat clearly signposts the development of a growing strand of our marketing activity."
.jpg)
.jpg)