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In its first advertising campaign since its formation in 1945, Seabrook Crisps is heralding its no-nonsense style, strong flavour and regional roots. The £1.5m campaign consists of two ads that are based around the concept of Blah -- standing up and protesting against the annoying and nonsensical things we put up with in everyday life. Both executions have a protagonist who becomes increasingly annoyed with a situation until they pour their Seabrook crisps into their mouths and destroy the irritant by shouting "blah" at it.