LONDON (Brand Republic) - Scottish Radio Holdings is upbeat about its drop in advertising sales, and claims it has not been badly affected by the general downturn in advertising spending.
The company鈥檚 commercial radio division is expected to report a 4% drop in revenues, after a 9% dip in national advertising business. The slip in national advertising sales is offset by strong local advertising.
SRH said that overall revenues would increase by 19% to £40m for the six months ending 31 March. This is a 2% rise over the same period last year.
The company said that it had not been affected by the dramatic slump in advertising spend reported in the UK media sector.