The deal, believed to be worth more than £5m, begins with Arsenal's inaugural 2006/2007 season at the Emirates Stadium and will run until 2011.
S&N's entire portfolio of beers and ciders will be sold at the ground, including Foster's, John Smith's and Strongbow. This is unusual, as Premiership football stadia generally grant exclusive rights to a single brand.
The deal covers the sale and distribution of the brands on supporter concourses and in corporate entertainment areas, including executive boxes. S&N will also be given advertising space on 450 TV screens across those areas, as well as in match programmes and on giant screens inside the stadium.
Budweiser has been the official beer supplier to Arsenal since 2004. It is also the official beer of the 2006 Fifa World Cup and the FA Premier League.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
.jpg)
.jpg)