Space has been briefed with creating an integrated marketing campaign targeting both consumers and the trade to drive awareness, sales and distribution of the beer brand within the UK.
Gerry Williams, Board Director at Space said: ‘The premium world beer sector is thriving, and we aim to capitalize on this growth to bring Birra Moretti into the hearts and minds of our target audiences.'
The beer was founded in 1859 in Udine in the region of Friuli, in northeastern Italy and is now exported into more than 30 countries worldwide.
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