Coca-Cola infiltrated a series of parties at Battersea Park over the Christmas period by teaming up with host Sodexho Prestige and installing a bar to promote the use of its mixers.
The 15sqm Schweppes Bar, created by The Works London offered mixer cocktails to client parties that ran from November to earlier this month including Mercedes and Selfridges.
"The bar targeted 25-35 year olds and these Rio party-themed events capture that audience as well as being stylish occasions, said The Works creative director of events Josh Robinson.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGive your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.
Find out moreGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an Alert Now