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VCCP can pat itself on the back after a fantastic 2017, which saw it narrowly miss out on ±±¾©Èü³µpk10’s Ad Agency of the Year accolade. The juggernaut that is VCCP’s new-business department once again left others in its wake, clocking up 24 wins.

One of the more high-profile brands wanting a slice of the action was Domino’s. VCCP picked up the integrated account for the pizza-delivery chain, before gobbling up even more of its business, becoming Domino’s lead digital agency in November, after a competitive pitch. "The official food of…" positioning for Domino’s, unveiled in the agency’s debut ads for the brand, is a smart move.

Another notable win was Cadbury, with an emotional ad that launched at the start of 2018 winning plaudits.

While the shop was left reeling in 2016 following the sudden loss of the multimillion-pound Asda ad account, there was no such drama last year, with consumer organisation Which? being the only client to leave.

Work by the agency, which was named ±±¾©Èü³µpk10’s New Thinking Agency of the Year for 2017, was strong and varied, too. Its ad campaign for Macmillan Cancer Support sensitively showed the hardships of cancer, balanced with the positive message that those with the disease get on with life and are not defined by it. While for Canon, the agency got in touch with its artsy side in a film for the camera brand.

With the launch of emotive digital design studio VCCP iX and a fast-growing media offering, this relentless shop shows no sign of slowing.