Nielsen billings 2017: £21m (+14%)
Declared income: £2.7m
Total accounts at year end: 12
Accounts won: 3 (biggest: Moonpig)
Accounts lost: 1 (Carabao)
Number of staff: 35 (no change)
Key personnel: Trevor Robinson, executive creative director; Rania Robinson, managing director; Jon Howard, planning partner; Tanya Faulkner, client service director; Emma Chapman, finance director
Star player: Steven Adjei, account executive
The usual challenges for Quiet Storm – that it doesn’t make enough big-brand pitchlists, doesn’t make the most of its creative/production offering and doesn’t match the growth of similar-sized rivals – showed no signs of abating last year.
By its own admission, the agency operated within a "turbulent trading environment" in 2017. No doubt it will be hoping that a couple of notable additions to the client list will be the precursors of an easier 2018.
One was Moonpig, the personalised greeting cards, flowers and gifts service – billing a reported £10m and for which the agency unveiled its debut campaign in October. The other was soft-drinks brand Vimto, which appointed Quiet Storm as its lead creative shop in the UK.
In the meantime, the agency has been intent on maximising business from more long-standing clients. Its "kids’ voices" work for Haribo is running in more international markets, including the US, while Yakult was sufficiently pleased with its "Science not magic" campaign that it awarded the agency its European integrated account.
While Quiet Storm has hired new talent in the shape of creative director Laurence Quinn, digital director Scott Powney and business director Jonathan Dale, it’s hard to escape the feeling it isn’t evolving as fast as it should if it really wants to answer those perennial questions.
SCORE THIS YEAR |
SCORE LAST YEAR |
SELF RATING |
| 5 | 6 | 6 |
Agency's year in a tweet
We grew, welcomed new clients, got new work and a lot of love from existing clients. Never more proud of our fierce independence
Score key: 9 Outstanding 8 Excellent 7 Good 6 Satisfactory 5 Adequate 4 Below average 3 Poor 2 A year to forget 1 Survival in question
< PREVIOUS AGENCY | NEXT AGENCY >
*indicates where agencies claim the corporate governance constraints of the Sarbanes-Oxley legislation
