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Mr President

Year in review

Laura Jordan Bambach is a creative chief whose name would look good on any agency’s calling card. But she’s a particular asset to Mr President as it seeks some big clients with creative challenges to match.

As it celebrated its fifth birthday, the agency clearly benefited from Bambach’s rising profile. Chosen as one of the BBC’s "100 women of 2017", her combination of digital expertise and fresh creative thinking led to her inclusion in ±±¾©Èü³µpk10’s list of top creatives for the year and made her a natural choice to chair the Big Awards judging panel.

The agency ended the year in buoyant mood, having delivered a 10% income growth over 2016, grown relationships with some key existing clients and drawn in some new names. Most notable among the newcomers was The Crown Estate, which has a £7bn central London portfolio, including Regent Street. It has briefed the agency to define its brand positioning. Another was Etihad, for which the agency took on a global marketing and communications role after it split with Cheil London.

Meanwhile, a couple of existing clients underlined their satisfaction by awarding extra assignments. Pernod Ricard named Mr President lead European creative agency for Ballantine’s Brasil and asked it to develop a fresh brand positioning for Royal Salute, its luxury whisky. Global augmented its existing Capital FM and Heart assignments with Classic FM’s 25th birthday campaign. The only significant name to sever relations was Unilever, when it took its Prestige business in-house.

Last year suggested that once clients have been hooked, they like Mr President; what it now needs is some chunky business to get its teeth into.

Scores

Business performance and accounts