Score: 5
Last year: 3
How the agency rates itself: 6
Having capped a thoroughly miserable 2015 with an equally depressing School Reports score of 3, it seemed things could only get better for Kitcatt Nohr. Happily for the agency, they did.
Another deep cut in staffing levels bears testament to just how painful Kitcatt Nohr’s journey to regain its mojo has been in the wake of so much managerial disruption.
That said, there were signs of the agency rediscovering its equilibrium.
The prospect of greater stability within the creative department was raised in March with the appointment of Tim Clegg, a creative director at Saatchi & Saatchi X, to help the agency achieve its aim of combining data with creative vigour.
Among the work to have been released on his watch was a hard-hitting campaign with DigitasLBi on the rules of war for the International Committee of the Red Cross.
Clegg’s arrival coincided with a morale-boosting win when the agency triumphed in a competitive pitch for a tasty slice of Domino’s pizza business.
Having won the Domino’s CRM account, Kitcatt Nohr has been briefed to review the chain’s existing customer activity and develop recommendations to reinvigorate it.
It remains to be seen whether similar new business will follow in the wake of Kitcatt Nohr’s May signing of a partnership with marketing tech platform specialist Blue Group.
The company focuses on marketing automation and customer insight technology. By harnessing this with its own data-driven creativity, Kitcatt Nohr claims the partnership will give brands new opportunities to create seamless customer experiences.
In February 2017, the Kitcatt Nohr founders were in court over their 2011 sale to Publicis Groupe. Then, this week, it emerged that Kitcatt Nohr was to merge with Chemistry to become part of DigitasLBi. Let’s hope further integration is the answer.
How the agency describes its year in a tweet
We’ve won, collaborated, developed our thinking, brought in new skills and delivered some excellent work this year. Bring on 2017!
Score key: 9 Outstanding 8 Excellent 7 Good 6 Satisfactory 5 Adequate 4 Below average 3 Poor 2 A year to forget 1 Survival in question