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School Reports 2012: Mindshare

A couple of years ago, Mindshare began ditching its reputation as a safe haven for unadventurous multinational accounts. Mark Creighton, who joined in October 2010 as the chief operating officer, arrived with the agency on something of a roll, with new business and awards flowing in. Creighton's faith in integration was, we were told, likely to take the agency to another level - and, indeed, it bore fruit last year in a new planning product called Open Source Planning.