School Reports 2011: Saatchi & Saatchi

Saatchi & Saatchi can take credit for creating one of the most talked-about ads of the year. And the spot didn't even air. The Flake ad, featuring an over-sexed devil and some excitable virgins, put the wind up Cadbury's owner, Kraft, so much that the agency lost the account (to sister shop Fallon) and the ad was binned.

by Staff

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