The company, which uses nine agencies on a local basis in Europe, will consolidate media into up to two agencies. The review covers household and bodycare brands including Brylcream, Radox, Sanex, Ambi-Pur, Kiwi shoe polish and Douwe Egberts.
ZenithOptimedia, which handles the £11 million UK planning and buying account, is in talks with Sara Lee about the future of the business.
A US review last year saw Sara Lee consolidate its $200 million account into ZenithOptimedia's sister Publicis agency, Starcom.
Creative for household products, handled in the UK by Grey and WCRS, is unaffected by the review.
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