Alcohol

San Miguel 'a life well lived' by Saatchi & Saatchi

August 05, 2011

San Miguel 'a life well lived' by Saatchi & Saatchi
San Miguel 'a life well lived' by Saatchi & Saatchi

San Miguel's latest spot introduces the lager's new brand strategy and endline "Una vida bien vivida", Spanish for a "a life well lived".

The ad was directed by the film-maker Daniel Wolfe, whose work includes music videos for Duffy’s Warwick Avenue and Plan B’s She Said.

Credits

Creative partners
Paul Silburn
Kate Stanners
Creative directors
Rob Potts
Andy Jex
Copywriter
Ollie Wolf
Art director
David Goss
Planner
Lizzie Murphy
Account handler
Ben Wilkinson
Producer
Jennifer Kennedy
Nicky Barnes
Media buying
OMD UK
Media planner
Simon Taylor
Production
Somesuch & Co
Director
Daniel Wolfe
Editor
Tom Lindsay
Post-production
Framestore
Audio post-production
Wave

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