Samsung withdraws Note 7 from market

Samsung has halted all sales and marketing of its Galaxy Note 7 phone, after continued reports that the devices were emitting smoke and catching fire.

Samsung: Note 7 crisis is ongoing
Samsung: Note 7 crisis is ongoing

According to the , Samsung filed a statement to the South Korean stock exchange stating that it had made a "final decision" to halt production.

The company had already asked its retail and carrier partners globally to stop selling the Note 7, after almost three weeks of consumer complaints.

Samsung has also asked anyone who still has a Note 7 to keep their devices off. It had previously been offering replacement devices, but multiple reports suggest that even the replacements were catching fire. 

"We are working with relevant regulatory bodies to investigate the recently reported cases involving the Galaxy Note 7," the company said in a statement.

"Because consumers’ safety remains our top priority, Samsung will ask all carrier and retail partners globally to stop sales and exchanges of the Galaxy Note 7 while the investigation is taking place."

Rival Apple's shares have hit a 2016 high, sitting at $116.05 at market close, as analysts foresaw more Samsung consumers switching over.  

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now