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Samsung has released a TV ad to mark its sponsorship of the Winter Paralympic Games. 72andSunny’s Amsterdam office created the spot, which features Paralympians talking about their problems – not their disabilities but their pet peeves, such as having to get up early. The ad ends with one athlete remarking that what he hates the most is losing. It was written by Carlo Cavallone and Yann Corlay, and directed by Henry-Alex Rubin through Smuggler.