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After England's disappointing exit from the World Cup, the mobile phone company has developed a penalty shoot-out game, which allows players to test their skills against each other. At the Samsung Fun Club, members can get mobile content, details of events, music offers and competitions.

Brand communications agency Grasshopper was responsible for the creative, which cost ú10,000, and also implemented the campaign.

The game can be played at www.kickintheballs.co.uk.