Samsung and Microsoft activate at MWC 2015

The GSMA Mobile World Congress (MWC) kicked off in Barcelona yesterday (2 March) for four days of technology showcases and experiential marketing.

Mobile World Congress takes place in Barcelona (@techradar)
Mobile World Congress takes place in Barcelona (@techradar)

Brands that have already made global headlines at the conference include Samsung, which unveiled its new line of Galaxy S6 Smartphones, and Huawei, which unveiled its competitor to Apple’s expected smartwatch. has also been noted for its innovative, immersive space featuring a digital hot air balloon, a flower garden and a DJ booth. 

It is the fifth year that the event has taken place at Barcelona’s exhibition venue Grand Via. founder Mark Zuckerberg and Tom Wheeler, the chairman of the Federal Communications Commission, are this year’s keynote speakers, and approximately 80,000 people at set to attend from around the world.

Today will see Event report live from the Ericsson stand, which has been created by agency Jack Morton. Follow us on  , and for live updates and exclusive access to all the MWC action.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now