Samsung "Get the phones we can't show you yet" by BBH London

November 20, 2018

As coveted as new smartphones are, they can look pretty boring as they all resemble thin slabs of black glass.

So Samsung has decided to just show an empty hand, inviting the user to imagine what could be instead of what is. The work was created by David Lasar and Thibault Michal at BBH London. 

Credits

Agency
Bartle Bogle Hegarty London
Creative team
David Lasar
Thibault Michal
Creative directors
Stu Royall
Phil Holbrook
Chief creative officer
Ian Heartfield
Art producer
Pippa White
Head of strategy
Ben Shaw
Business lead
Chris Morey
Photographer
Wilson Hennessy
Production
Horton-Stephens

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