Hundreds of cast and crew were drafted in to film cheerleaders, Roman centurions and police cars charging across a New Zealand beach.
A man sitting on an armchair halts the onslaught with his hand to demonstrate the motion sensitive controls used by Samsung Smart TVs.
Brand: Samsung
Client: Guy Kinnell, head of TV and AV at Samsung Electronics UK & Ireland
Agency: CHI & Partners
Creatives: Jonathan Burley and Rick Brim
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