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The fear and panic that sets in with a low phone battery is akin to a Hollywood climax in Samsung's new global ad by Leo Burnett.

The spot follows viewers who are engrossed in gripping films on their phones, then alerted to their low battery just as key characters run into life or death scenarios. Samsung’s proposed solution to this anxiety is its Fast Charge Wireless Charger Convertible – because drama should be for the movies not your phone.