Credits
Marketing director, Samsung UK and Ireland
Account handler
Samsung and Biffy Clyro "Flammable" by Iris and Taylor Herring
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Advertiser
Samsung -
Agency
Iris and Taylor Herring -
Sector
Media / Entertainment Brands, Technology brands, Mobile phones and VR -
Exposure
United Kingdom
Biffy Clyro have teamed up with Samsung to create an immersive virtual-reality music video for the band's new track Flammable.
The experience takes place in a specially created "Hypercube", which is touring festivals over the summer.
Inside the cube, up to 50 festival-goers at a time can use the Samsung Gear VR headset to experience being in the video with the band. The Hypercube will visit Boardmasters, Glasgow Summer Sessions and Bestival.
