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Samsung used its first Christmas TV commercial in the UK to promote the Galaxy Note 4 smartphone. Cheil UK created the spot, which positions the phone as the ideal tool for festive preparation by showing it in the hands of families and friends. In one scene, two parents film their child’s school nativity with a Samsung phone. In another, a man uses the phone for last-minute shopping in bed. The ad will be followed by another, launching on 24 November, that promotes Samsung’s range of products. The work was created by Jim Eyre and Dave Newbold, and directed by Josh & Xander through RadicalMedia.