Credits
Director
Strategy, creative, production & post production
Creative director
Managing director
Samsonite "The serious traveller" by The Full Service
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Advertiser
Samsonite -
Sector
Consumer Goods -
Exposure
United Kingdom
Rankin has directed the latest TV ad for luggage brand Samsonite.
Shot against a simple white background, the film focuses on Samsonite's lightness and durability, which, the brand seems to suggests in the ad, is just what the serious, and the not so serious, traveller needs.
The global campaign breaks today (Monday 20 March).
