The campaign, through LoewyBe, will tour 1,000 pubs across the country, kicking off this month and running until November. Brand advocates will talk to drinkers about their current drinks preferences before offering the chance to try Bulmers Original, Foster's Twist, Kronenbourg Blanc, Newcastle Brown Ale, San Miguel or Strongbow Sirrus and giving them money-off vouchers.
"Multi-brand trial has proved to be a highly effective marketing tool for S&N. This campaign matches S&N brands to consumers' individual tastes," said Joss Davidge, business and marketing director at Loewybe.
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