The below-the-line activity, through Meteorite, includes a tie-up with Pizza Hut that gives children aged between seven and ten the chance to receive a free Maxi bar and a cuddly toy with a Kids Activity Pack.
The brand is also running a sampling campaign in Warner Bros stores, shopping centres and county shows, and is linking-up with The Dandy and The Beano for covermounts on their February issues.
"Retailers such as Pizza Hut and Warner Bros are well recognised in the UK, and customer profile matches Kinder's target consumers - families and kids," said Kinder product manager Nick Starace.
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