Liqueur brand Disaronno is targeting women with a two-week Gift of Love promotion in the run-up to Valentine's Day.
The push, through Caspa, sees samples of Celine fragrances handed out with each Disaronno purchase in 850 bars and restaurants nationwide.
Each venue will receive a kit containing 150 male and female fragrance samples and POP including bar cards and menu ribbons.
"The aim is to increase consumption among existing consumers and generate trial among stylish, sociable women," said Andy Corris, Disaronno brand manager.
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