Salonpas "trapped" by Fox Kalomaski Crossing

The pain-relief brand Salonpas, which is owned by Hisamitsu Pharmaceutical, has launched a TV campaign. The commercial was created by Fox Kalomaski Crossing and draws parallels between people in pain and human statues. The ad was written and art directed by Sean Parkin and Steve Holman, and directed by Howard Greenhalgh through The Farm.