Below you can find all the statistical information you will require before embarking on a sales promotion strategy, including the low-down on the fastest-growing agencies, both big and small, trends in revisions to annual marketing budgets, and award-winning sales promotion projects.
25% of companies have set their 2006-07 sales promotion budget higher than in 2005; 18% have set it lower
Source: IPA/NTC Economics
TOP 5 BIG AGENCIES FOR GROWTH
Agency 2004 Gross 2003 Gross 03-04
profit (煤) profit (煤) % chng
1 Iris Nation 8,830,106 5,527,556 60
2 Osmosis Marketing 5,190,750 4,282,900 21
Communications
3 The Marketing Store 14,967,069 14,075,677 6
4 Logistix 7,336,000 6,979,000 5
5 Geoff Howe Marketing 10,911,000 10,700,000 2
Source: Marketing sales promotion leagues 2005
TOP 5 SMALL AGENCIES FOR GROWTH
Agency 2004 Gross 2003 Gross 03-04
profit (煤) profit (煤) % chng
1 Intelligent Marketing 1,119,485 582,278 92
& Communications
2 GCAS Sales Promotions 270,471 165,024 64
3 WDMP 1,731,242 1,123,000 54
4 Fenix Communications 639,972 452,936 41
5 Grasshopper 1,120,509 799,779 40
Source: Marketing sales promotion leagues 2005
BIGGEST AGENCIES
Agency 2004 Gross 2003 Gross 03-04
profit (煤) profit (煤) % chng
1 Proximity London* 21,361,798 22,131,478 -3
2 Carlson Marketing Group 18,180,784 21,669,000 -16
3 The Marketing Store 14,967,069 14,075,677 6
4 Joshua* 14,510,999 13,904,144 4
5 Arc Worldwide* n/a 13,338,000 n/a
Source: Marketing sales promotion leagues 05
*Companies House data for Sarbanes-Oxley-affected agencies
ISP AWARDS WINNERS
GRAND PRIX
2006: Branston Baked Beans
Owner: Premier Foods
Agency: The Big Kick
2005: Innocent
Owner: Innocent Drinks
Agency: In-house
PROMOTER OF THE YEAR
2006: Mitchells & Butlers (3 gold, 1 silver, three bronze, 1 highly
commended)
2005: Kellogg (3 gold, 2 silver, 1 bronze, 1 highly commended)
AGENCY OF THE YEAR
2006 Elvis (5 gold, 1 silver, 3 bronze, 3 highly commended)
2005 Arc Worldwide (2 gold, 3 silver, 1 bronze, 1 highly commended)
Source: ISP