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The latest Sainsbury's ad by Wieden & Kennedy continues the black and white motif but with pops of colour from dinner dishes and emojis.

The spot shows how the conversation about what to eat stews for hours before the stove is warmed, with tired and hangry commuters cheered up by texts from loved ones about meal planning. It was created by Joris Philippart, Tomas Coleman and Clarence Bradley, and directed by Mees Peijnenburg through Iconoclast.