Sainsbury's vs John Lewis: which Christmas ad do you prefer?

Christmas adverts

Staff

November 14, 2014

How long?

1 minute

Sainsbury's vs John Lewis: which Christmas ad do you prefer?

With all the big Christmas campaigns now on air, John Lewis and Sainsbury's have emerged as the two most talked about ads. Answer our three questions to cast your vote on which ad is the real festive winner.

We are asking: which Christmas ad do you prefer, which is the most creatively impressive and - perhaps most importantly - which campaign will actually deliver footfall and sales in the key Christmas trading period?

Watch the two ads below to remind yourself of Monty the Penguin and the Christmas truce football match, then click through to each new question.

Who gets your vote?

Do you prefer the John Lewis or the Sainsbury's Christmas ad?

John Lewis