Sainsbury's 'perfect Christmas' by AMV BBDO

Sainsbury's 'perfect Christmas' by AMV BBDO
Sainsbury's 'perfect Christmas' by AMV BBDO

Sainsbury's has launched its Christmas ad, starring Jamie Oliver, promoting a competition giving people the chance to win the perfect Christmas delivered to their door.

The ad was created by AMV BDDO, with additional campaign elements by Dare, Cake and TMW, and media planned and bought by PHD.