Sainsbury’s is launching a festive restaurant where dog owners can enjoy a meal alongside their pets.
"Santa paws dinner" will run for three days from 13 December in London and visiting pooches will get a Sainsbury’s Festive Dinner for Dogs, with flavour options including a mixture of turkey, carrots and sage, or chicken, duck and turkey.
For dessert, the dogs will be served Sainsbury’s Mince Pies for Dogs, which contain a combination of cereals, yoghurt and dried fruit.
Humans, meanwhile, will get Sainsbury’s Christmas sandwiches and a glass of fizz.
There will also be a photo area where people can choose matching Christmas jumpers and have a picture taken.
Customers without a pet can attend a session on 14 December, where Sainsbury’s will provide the canine companions.
Sainsbury’s will be donating all proceeds from the pop-up to its charity partner, Guide Dogs UK.
Sanj Kaushal, pet product developer at Sainsbury's, said: "While the nation tucks into a delicious Christmas lunch each year, our beloved dogs are often stuck with their everyday dinners.
"With such a large proportion of our customers having pets, the happiness of the four-legged animals are as important to us as their humans. So, this year, we want to offer a ‘silver service’ Christmas dinner experience for our customers’ canine friends and get them involved in the festivities."
Hope & Glory is working alongside Fisher Productions to deliver the project.