Sainsbury's 'invisible equipment' by AMV BBDO
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Advertiser
Sainsbury's -
Agency
AMV BBDO -
Sector
Food and Drink, Grocery food, Government / Non-profit and Charities
Sainsbury's has launched an ad for 2011 to show the positive impact that collecting Sainsbury's Active Kids vouchers has on kids in people's local area.
The Active Kids scheme is one of Sainsbury’s key CR commitments and has raised over £100m worth of equipment for participating schools and organisations since it launched six years ago.
